09 Mar METAMORPHOSIS: THE PROPERTY TRANSFORMATION CYCLE
It’s the most beautiful transformation designed by nature.
Metamorphosis, that is.
A source of an enigma, of inspiration, and of symbolic transformation, the metamorphosis also embodies the journey of a property from the time it enters the pre-makeover phase up to the time when it hits the market.
The Egg; L’oeuf
Some butterfly eggs may be round, some oval and some may be ribbed while others may have other features. The egg shape depends on the type of butterfly that laid the egg.
In the same way, it’s the principles, knowledge, and experience possessed by the Property Makeover Specialist that gives rise to the foundations of a property makeover.
The coolest thing about butterfly eggs, especially monarch butterfly eggs, is that if you look close enough you can actually see the tiny caterpillar growing inside of it.
Recognising that every property is unique, the Property Makeover Specialist is on a mission to uncover the hidden gems essential to adding value to the property.
In every property, there’s a hidden potential waiting to be revealed.
The Caterpillar; Le Chenille
Butterfly larvae are actually what we call caterpillars. Caterpillars do not stay in this stage for very long and mostly, at this stage, all they do is eat.
Every property has the potential to emerge from its confining shell. What’s perceived by many to be a plain, dated home can slowly make its way to becoming a contemporary home.
The mother butterfly needs to lay her eggs on the type of leaf the caterpillar will eat.
And just like in transformation, the Property Makeover Specialist has to make sure that the makeover is hinged upon one crucial factor: target market preferences. After all, the target market holds one important component that marks the end of the property transformation cycle: the buyer.
The Pupa; Le Nymphe
As soon as a caterpillar is done growing and they have reached their full length/weight, they form themselves into a pupa, also known as a chrysalis.
At the onset of a property makeover project, a network of important personalities converge to accomplish a single goal: to help the property transform from being a ‘caterpillar’ into a ‘pupa.’ Tradies, suppliers, Real Estate Agents and professionals, the Property Makeover Specialist, and the property owner, all comprise the moving parts of a home to form the ‘chrysalis.’
Within the chrysalis, the old body parts of the caterpillar are undergoing a remarkable transformation, called ‘metamorphosis,’ to become the beautiful parts that make up the butterfly that will emerge.
The Butterfly; Le Papillon
When the butterfly first emerges from the chrysalis, both of the wings are going to be soft and folded against its body. This is because the butterfly had to fit all its new parts inside of the pupa.
Who would have thought that an ordinary-looking property can transform to become a market eye candy? Property renovation holds the magic potion. And thanks to all the people involved, it’s now ready to come out of its shell and show itself to the world.
As soon as the butterfly has rested after coming out of the chrysalis, it will pump blood into the wings in order to get them working and flapping.
Then they get to fly.
With the property on the market now, the power of the Real Estate Agent is put to work in order to attract as many prospective buyers. Aided by the property makeover’s influence to generate competition, the property is searching for someone…
When in the fourth and final stage of their lives, adult butterflies are constantly on the lookout to reproduce and when a female lays their eggs on some leaves, the butterfly life cycle will start all over.
…its perfect match: it’s future owners.
It’s pretty interesting to find that the life cycle of a butterfly is a metaphor for the transformation of a property through a makeover. But that’s just how BG Property Styling captures its vision when it comes to helping vendors achieve a profitable sale.
But why The Papillon?
Because it symbolises a new lease of life for a property.
Because it symbolises the journey of a property from its original to its post-makeover state.
And most of all…
Because a beautiful transformation is coming. Soon.