24 Jan BUYER PERSUASION AND PROPERTY MAKEOVERS
Just how exactly can a property makeover and a property makeover specialist help you persuade prospective buyers? We’ve mapped out a few ways in line with our previous blog posts focusing on the theoretical perspectives of persuasion.
Property Makeovers Help Start Buyer Persuasion from the Outside
The psychology of attraction says that people are drawn towards things that they find beautiful. Once they get close to their object of attraction, its specific characteristics will either sustain or eliminate what people feel. The same principle applies to selling a property. People get drawn by what they see on the outside and prompts them to drop by to have a closer look. A property makeover can help bring out the best in a property’s street appeal.
Property Makeovers Help Identify or Create a Unique Feature on the Inside
This may be a newly-renovated room, an additional living space, or anything that’s only such property has to the best of your knowledge. Having a unique feature brings about feelings of exclusivity. But be careful about highlighting a feature that does not benefit a buyer. Using a feature as a selling point should always be associated with irresistible value. A property makeover can help create value-add features with accompanying benefits.
Property Makeovers Help Polish Hidden Gems on a Property
Could it be that a space is underutilised? Could it be that a kitchen has a space for more storage? Polishing hidden gems do not necessarily equate to expensive add-ons. The keyword is value-add, and it operates in a way that however a certain space is polished, it yields value to prospective buyers and contributes to the overall appeal of the property. Property makeovers can help identify the hidden gems in a property that need polishing.
Property Makeovers Help Align Sales Strategies to the Values, Beliefs, and Perceptions of Your Buyers
The role of a property makeover is to target specific markets. Which demographic will the property appeal to? Based on the demographic information, what features will the target audience find appealing? Upon identification, the property makeover specialist now becomes a liaison between the tradespeople and service providers who will implement the renovation and the real estate agent and the vendor. The prevalent idea is bridging the gap between what the prospective buyers want and what vendors intend to accomplish.
Property Makeovers Help Create Competition
The outcome of a property makeover is dictated by a set calendar of works and influenced by the value-add items implemented on the property. Because target buyers are already identified, it is easier to market the listing and to attract potential buyers. The key element in creating competition: the post-makeover appeal exuded by the property.
Property Makeovers Use the Property as a Main Persuasive Tool
It’s how things ought to be anyway. But even if you are equipped with charm and exceptional selling ability, even if you know well enough about your target audience, and even if you offer the best perks for those who will buy, you won’t be as convincing until the property you’re selling is working for you, selling itself. So in the context of undertaking a property makeover, the persuasive quality is uncovered during home presentation. This is what property makeover specialists aspire to achieve.