THE PITFALLS IN PROPERTY PRESENTATION: FACTORS IN THE SELLER

(Part 2 of 2)

This is the second part in a series devoted to the pitfalls relating to property presentation. The first part focused on the attributes of a property, and how missing on integral elements lead to a challenging presentation. This part focuses on the factors in a seller.

 

Renovation: cost against returns

If you plan to sell your home, it is expected for you to spend some cash for improvement and repairs. If you’re holding on tightly on your purse, your property’s potential for maximised return may never fully materialise. Remember that value-added work done on your property increases its market value. Work with a trusted property stylist to identify cost-effective makeover strategies.

BGPS - Allambie - Kitchen - Before and After

Natural lights, along with white colours, illuminate this Allambie Heights kitchen.

 

The price: Personally reasonable but unrealistic

There are a lot of factors in the market and in your home that affects the latter’s value. However, if you add the cost of renovation and your emotional investment in it, you may end up quoting a market price that’s beyond expectations. Price is the first thing that buyers will be interested in. Minimise cost by working with a property stylist, and determine a competitive market price through professional valuation.

BGPS - Maralinga - Front - Before and After

A showcase of greenery captured in this photo’s before and after shots.

 

Marketing: get everything or nothing

The Internet is today’s global encyclopedia. Before buyers even visit your property, they could already have looked it up online. This means that those who end up attending inspection are more likely to buy your home than those who did not. So invest in good photography and enable your agent to capitalise on the presentation and great marketing.

BGPS - Bungan - Bedroom - Before and After

Finally; a place where privacy, relaxation, and style combine in this bedroom.

 

Flexibility: deal or no deal

Just because you declared X as the value of your home means that you can never settle for Y or Z. Every buyer needs a form of certainty – a feeling associated with being offered something more on top of the acquired commodity. In this case, agree on a price or prepare to give a bonus. Be prepared to negotiate. If unsure, work with a property stylist.

BGPS - Ellanora Heights - Entry - Before and After

A more welcoming site for the homeowners and their visitors through de-cluttering and styling.

 

Just like a job interview, property presentation involves detailed scrutiny of your property as an ideal candidate for someone else’s next home. Before your property goes through the interview process, it needs preparation. While it’s going through the interview, it needs to support it’s “experiences” through exceptional property presentation. When it walks out of the interview room, it’s supposed to have found it’s job – it’s next owner. That’s what these pitfalls are for. It ensures that when your house goes out job hunting, it comes back with bacon in tow!

***

BG Property Styling is a leader in pre-sale property styling. It provides a range of services that help add value to your home. The business shares it’s client’s vision in implementing makeover projects. That spells assurance that in the end, you are on the market right! The first time. Book your Initial Appraisal today!